TL;DR
Krispy Kreme has partnered with Apollo Group to expand into the Baltic States, starting with Estonia in 2026. The company plans to open approximately 25 locations across the region over the next four years.
Krispy Kreme, Inc. announced an agreement with Apollo Group to bring Krispy Kreme to Estonia, with the country’s first shop expected to open in late 2026.
The first Hot Light Theater Shop in Estonia will feature the brand’s iconic Hot Light experience and serve as both a retail location and a production hub to support future planned expansion in the market. The Company expects to open approximately 25 locations over the next four years across the Baltic States.
“We’re excited to bring Krispy Kreme’s fresh, iconic doughnuts to Estonia in partnership with Apollo Group, an experienced restaurant operator with strong knowledge of the local market,” said Krispy Kreme CEO Josh Charlesworth. “This marks an important step in our continued expansion in Europe and reinforces our commitment to sustainable, profitable growth through our capital-light franchise model.”
The Company continues to progress toward its goal of opening at least 100 shops globally and adding three to four new international markets in 2026, including Estonia, as it works with experienced franchise operators to bring the joy that is Krispy Kreme to more people in more places around the world.
In this story
This story was originally published by Ben Coley in QSR Magazine on June 29, 2026. Burnaze summarizes and links to the original reporting.
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