Krispy Kreme Accelerates Brazil Expansion with New São Paulo Openings

Krispy Kreme Brazil announced the expansion of its São Paulo footprint with two new Hot Light Theater Shops this year, marking the brand’s one-year anniversary in the market and reflecting continued momentum in Krispy Kreme’s international growth strategy. The first shop opened on May 6, 2026, with a second location planned for later this year.

The new locations will serve as both retail shops and production hubs, enabling the brand to deliver fresh doughnuts to even more consumers across the region. Each shop will feature signature offerings such as the iconic Original Glazed™ doughnut, along with localized flavors tailored to Brazilian tastes, including dulce de leche and cinnamon sugar.

“We’re entering a new phase of our expansion in Brazil, focusing on strategic locations that allow us to bring the Krispy Kreme experience to new parts of the city. Hot Light Theater Shops play a central role by delivering the full brand experience while serving as key production hubs that supply other locations and support structured growth,” said Krispy Kreme Brazil CEO João Luiz Marçola.

The new shops will expand Krispy Kreme Brazil’s presence beyond its successful flagship shop in São Paulo, which currently supplies freshly made doughnuts to other locations throughout the city.

“As we continue to grow our international presence, we are excited to expand in Brazil, an important and high-performing market where we continue to see strong consumer demand,” said Krispy Kreme CEO Josh Charlesworth. “This momentum reinforces the strength of our capital-light international franchise model as we work toward our goal of opening more than 100 new shops this year.”