TL;DR
Wendy's is using a 'buy and flip' tactic to achieve sustainable growth, passing ownership from one franchisee to another. The brand performed 294 buy and flips in the last quarter and plans to update the interior design of its stores.
Wendy's continues to report positive same-store sales. According to a recent article in QSR Magazine, the fast casual chain has achieved this feat through the use of a tactic known as 'buy and flip.' This method involves passing ownership from one franchisee to another.
The brand reasons that this tactic ensures owners are committed to growth on a long-term scale. In the last quarter alone, Wendy's performed 294 buy and flips, and expects to complete many more in the coming quarter.
The brand is also in the process of updating the interior design of its stores. Currently, around 36 percent of existing locations feature the new design, and Wendy's hopes to raise this percent to 42 by the end of the year.
In this story
This story was originally published in 1851 Franchise on August 10, 2017. Burnaze summarizes and links to the original reporting.
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