360º Painting Targets Denver’s Booming Real Estate Market for Continued Franchise Growth

As the demand for home improvement increases, 360° Painting, the 120-plus-unit residential and commercial painting franchise, is continuing to sign franchisees in territories across the country and has recently identified Denver as a market primed for growth. The brand is already gearing up to launch its first Denver location in Littleton next month and is looking to continue that momentum with room to add three new locations in the greater metropolitan area.

A February 2021 Realtor.com report noted that Denver is one of the fastest-growing cities in the United States, with several major companies headquartered there and increased demand for housing. Last year, Denver saw a record-breaking spike in home sales due to more people leaving crowded tech hubs like California in response to the COVID-19 pandemic, and a new work-from-anywhere attitude. According to the Colorado Association of Realtors, in February 2021, closed sales of single-family homes were up by 30% and closed sales of condos were up by 7.9% in the state.

360º Painting franchisees are uniquely positioned to leverage this real estate uptick by providing home services to the influx of people wanting to update their newly purchased homes or prepare their existing homes for sale.

Franchise model

Founded in 2005, 360° Painting provides customers with best-in-class interior and exterior painting jobs through an approach founded on quality, responsiveness and customer service. 360º Painting also offers a wide array of differentiated painting services, meaning owners can tap into multiple streams of revenue.

Recently-signed franchisee Skye Templin has spent the last 18 years working in residential real estate and knows a prime opportunity when she sees one. After building a familiarity with the Denver residential market and home services industry, she recognized the lucrative opportunity for 360º Painting in Littleton and South Metro Denver earlier this year.

“I was introduced to franchising through a friend of mine who was looking into the opportunity for himself,” said Templin. “After he decided to move forward with becoming an owner, he shared the name of the franchise consultant that he was using. I had never thought much of franchising and mainly associated it with major fast-food chains. As I started to delve in and do some research on my own, it seemed like something that I could really build a future around and use as an opportunity to create a stronger retirement plan for myself.”

After finding 360º Painting and meeting with the corporate team, Templin resonated with the core mission of the company. “I liked the business plan and the concept behind 360° Painting, and it felt like a brand that aligned with my own skills as a real estate agent, but also had longevity as a long-term business solution,” she said.

Training and support

When Templin decided to move forward with the training process, she said the intense, month-long program made her feel more comfortable with and confident about her decision. Backed by multi-brand parent company Premium Service Brands, the franchisor provides comprehensive training, support, marketing and technology systems so owners are able to continue receiving nearly 100% positive feedback from customers.

“The training program was an amazing opportunity to soak up new information and continually learn, but I also felt like there was already a familiarity with the work that I was doing and a nice complement to my real estate business, which was helpful,” Templin said.

Templin is currently focused on getting her Littleton territory up and running and becoming successful. She’s also looking forward to giving others in the Littleton community a way to earn an income and support themselves through job opportunities with the company. Eventually, once things are in place, she hopes to acquire another brand within the Premium Service Brands umbrella to add to her existing territory or expand 360º Painting to a new territory.

Premium Service Brands recently rolled out their ‘Home. One’ program, which allows prospective franchisees to leverage the company’s multi-brand roster with a $10,000 discount on the franchise fee. Prospects can build on their existing customer base and grow vertically in the same market with one of the company’s other home services concepts — Maid Right, ProLift Garage Doors, Renew Crew, Rubbish Works, Handyman Pro or Kitchen Wise.

Denver market growth

Now, the 360º Painting leadership team is thrilled to have Templin on board and is looking to add three additional territories in the Denver market.

“As a real estate professional who knows the city of Denver well, Skye brings a vast well of knowledge to 360° Painting,” said Premium Service Brands CDO Iric Wexler. “Due to an increased demand for our services, now is an opportune time to join the 360º Painting brand. We are confident Skye will represent the brand well and use her expertise and 360° Painting’s best practices to scale her franchise and pave the way for other franchisees in the region.”