Facebook's New Algorithm Promotes Content From Close Friends and Worthwhile Sources

According to an article by TechCrunch, Facebook has announced another change to its platform, and this time, it’s going to be more personal.

The article states that Facebook revealed today it has changed its News Feed algorithm to better identify and display content that leaves users feeling satisfied. Facebook surveyed users via their feeds, asking them to identify fellow users they were closest to, then compared those responses with data on photos, interactions, check-ins, co-liked posts and more. The revamped algorithm applies those predictive patterns to other users’ feeds in order to show them certain content.

“You won’t see more friend content in total, but more from your best pals instead of distant acquaintances,” writes TechCrunch.

Facebook also conducted surveys to find out which types of links users found to be worthwhile, then comparing data on types of posts, publishers and the amount of engagement posts receive to determine if similar posts should be ranked worthwhile and therefore shown in users’ feeds.

Facebook ads are a prominent player in most brands’ franchise development strategies. As the social media platform attempts to promote more interpersonal content and “worthwhile” links, these changes are likely to affect marketing strategies moving forward.