The Franchise Secret’s in the Sauce

Taste buds are fickle things. Even if a customer likes the food your franchise serves, too much of it too soon can leave them feeling burned out and bored. But it’s not like a chain can easily update its menu on the fly to offer consumers new flavors, right? Wrong.

Take Beef ‘O’ Brady’s’ Funnel Fries, a sweet concoction that shows up on both the chain’s breakfast and dessert menus.

“It’s amazing what you can do with a product by just adding a dressing or sauce to it,” Beef ‘O’ Brady’s chief executive Chris Elliot told Restaurant Hospitality.

In the case of the brand’s Funnel Fries, a simple addition of chocolate or caramel sauces is all it takes to provide customers with a new and indulgent treat.

Besides the fact that sauces can create new flavors for customers, Restaurant Hospitality also spotlighted how sauces are an easy way for businesses to update their menus quickly and easily. The versatility offered by sauces also means chains can cross-utilize them, putting them to work on numerous menu items instead of just one.

The power and potential of sauces has not been lost on MOOYAH Burgers, Fries & Shakes. Michael Mabry, chief operating officer of MOOYAH, told the source the franchise not only uses unique dessert sauces made with fresh fruit for its milkshakes, it also offers consumers a selection of sauces for their entrées.

Meanwhile, Slim Chickens, which specializes in chicken tenders and Buffalo wings, has made sauces a key part of its overall appeal, touting its vast array of homemade dipping and wing sauces.