TL;DR
Buffalo Wings & Rings conducts aerial market surveys to inform site selection decisions.
The following video is showing an aerial market survey for Buffalo Wings & Rings. The hour flight allowed to understand better the main traffic patterns, retail and residential clusters and many points that weight for the site selection approval.
In this story
This story was originally published in 1851 Franchise on March 4, 2015. Burnaze summarizes and links to the original reporting.
Read the full story at 1851 FranchiseThe Burnaze newsletter
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