TruBlue Home Service Ally Celebrates Major Milestone With Opening of Its 100th Franchise Location

The milestone 100th location was awarded to Lake Bancroft, an existing franchisee and a former CNA in the in-home medical and senior care industry who expanded her footprint with TruBlue in Idaho. Bancroft’s decision to invest in an additional territory highlights the brand’s appeal and the trust franchisees place in its business model.

“It’s always a great sign when an existing owner chooses to expand,” Fitzgerald said. “It speaks to the value and trust they place in the brand, as well as the opportunity they see for continued growth in their market.”

“Our system continues to attract mission-driven entrepreneurs who see the immense value in helping seniors age in place safely and comfortably,” Fitzgerald said. “The diverse backgrounds and expertise our new franchisees bring will help us better serve our customers and communities.”

At its core, TruBlue’s mission is to improve the lives of seniors and busy adults through reliable home maintenance, home modifications and repairs. From handyman projects and preventative home maintenance programs to fall prevention services like senior modifications and safety assessments, TruBlue provides comprehensive services designed to meet the needs of busy adults and seniors alike.

“At TruBlue, we believe we’re not just improving homes — we’re improving lives,” Fitzgerald said. “Our franchisees feel good about the work they do every day, and that sense of purpose is what drives our success.”

As the brand moves forward, TruBlue continues to seek passionate, community-focused entrepreneurs to join its growing network. With a proven business model, strong corporate support and an increasing demand for its services, TruBlue is well-positioned to lead the senior and home maintenance industry in the future.