Franchise Influencers: Lana Mazin, Vice President of Relationship Marketing, Raintree

Vice President of Relationship Marketing

Mazin is the Vice President of Relationship Marketing with 10 years of experience generating strong brand awareness in saturated channels. Mazin has proven success, developing innovative branding/communication strategies to identify and nurture target audiences. Skills include creating and evaluating marketing campaigns while leading high-performing teams. Also, Mazin has strong project management skills with the ability to cultivate relationships to drive return on investment.

About Raintree: Raintree is a full-service franchise development organization that partners with emerging and growth-oriented franchises in the U.S. and internationally. Their mission is to attract highly qualified franchisees to each concept. Smart franchisers know the key to success is to minimize fixed expenses and remain lean as they grow. RainTree leverages an expansive network of marketers, public relations pros, brokers and a sales team paired with the latest in digital. They provide the industry’s most experienced development team on a pay-for-performance basis.