New Franchise Business Review Report Highlights Impact of Women in Franchising

The latest edition of FBR Research Insights, a series of reports highlighting data and best practices for franchisors, focuses on the women leading the way when it comes to franchising’s growing role in the U.S. economy.

In its newest report, Franchise Business Review asked the franchise community to name the women who are positively impacting the franchise industry. The data, which was collected from 6,400 franchisees at 300 brands, showcases the industry’s pioneers, up and coming franchisors and women who are growing franchising behind the scenes.

Franchise Business Review’s report also showed that men and women are closely aligned when asked if their business is meeting their financial expectations. A whopping 90 percent of women said they enjoy operating their business, suggesting that female franchisees, more often than male franchisees, seek opportunities that fit their lifestyle and interests with a lower priority given to maximizing earnings potential.