TL;DR
Salata launches a new White Miso Vinaigrette dressing and a Signature Superfood Salad and Wrap. The new dressing and salad are part of Salata's efforts to introduce new offerings and expand its vegan-friendly options.
This new dressing isn’t just a game-changer on its own, it’s the star of the new White Miso Superfood Salad and Wrap, a craveable combination of powerhouse ingredients including Salata mix, mixed cabbage, radish, bean sprouts, carrots, cilantro, pickles, edamame, mandarin oranges, herb-marinated shrimp, avocado, and sesame sticks. For wrap lovers, the Superfood Set can be bundled in a wholesome whole wheat tortilla.
“At Salata, we’re always focused on introducing new offerings that allow our guests to personalize their meals even more,” said Michele Maerz, President of Salata. “With the addition of grilled tofu and our Signature Grilled Tofu Wrap, we’re expanding our vegan-friendly options in a way that doesn’t compromise on flavor. Paired with the new White Miso Vinaigrette, these additions give our guests even more delicious ways to make their salad or wrap uniquely their own.”
The new White Miso Vinaigrette not only adds vibrant flavor but also offers a range of nutritional benefits, including support for gut health, immunity, heart health, digestion, and essential nutrients. The new dressing is also vegan, containing soy and sesame seeds, and will be available at all Salata restaurants starting May 13.
Houston-based Salata offers built-to-order salads and wraps alongside soups, teas, and lemonades. Salata has established a loyal following by providing customizable and healthy options for any lifestyle. The brand has maintained its place at the leading edge of the fast-casual restaurant category with tech-enabled advancements and is rapidly growing across the nation with over 100 restaurants.
Salata Salad Kitchen is a fast casual salad franchise founded in 2005 by Berge Simonian in Houston. The brand was developed to provide quick, healthy meal options for guests. The menu features more than 50 fresh toppings and house-made proprietary dressings for guests to customize their salads and wraps so they can eat, feel and live the way they want. With no complex or intimidating ingredients, the options are simple and familiar for customers of all backgrounds. Topped with excellent customer service, the Salata experience is simple and genuine.
The brand began franchising in 2006 and has now expanded to over 100 restaurants in Texas, Georgia, Southern California, Louisiana, and North Carolina. 
In this story
This story was originally published in Franchising.com on May 13, 2025. Burnaze summarizes and links to the original reporting.
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