Playa Bowls Debuts Two Crush-Worthy Bowls for February

BELMAR, N.J., Feb. 4, 2026 // PRNewswire // -- Playa Bowls is launching two playful, sweet, limited-time superfruit bowls this February. Designed to bring love at first bite, the seasonal lineup is bursting with bright flavors and feel-good ingredients that are a perfect match for the season.

Available February 3 through March 2, guests can enjoy:

• Bae Bowl 3.0 – Half Playa Pitaya® and half Stupid Cupid base (strawberry, banana, and coconut milk), topped with blueberry flax granola, fresh strawberries, coconut flakes, goji berries, and Nutella®. Playa's most-loved bowl returns dressed up with a drizzle of Nutella® for an extra-sweet finish.

• Tropical Crush Bowl – A beachy blend of half Playa Pitaya® and half Playa Passion Fruit base, topped with blueberry flax granola, strawberries, mango, coco whip, and a drizzle of honey for a bright, tropical bite that brings sunshine to February days.

"February is the perfect moment for something sweet and celebratory, without losing sight of how you want to feel," said Abby Taylor, co-founder and chief marketing officer of Playa Bowls. "With fresh fruit, nutrient-rich toppings, and better-for-you ingredients, these bowls deliver that feel-good balance in a way that's uniquely Playa."

To keep the romance alive all month long, Playa Bowls will roll out a series of limited-time offers, available in shops, through online ordering, and via the Playa Bowls app. Playa Rewards® Members can enjoy a launch-week offer to try the specials, along with BOGO bowls, additional promotions, and social media giveaways for even more Valentine's-inspired surprises.

Founded by surfers Abby Taylor & Rob Giuliani, Playa Bowls was born out of the desire to recreate deliciously healthy versions of the acai and pitaya bowls the pair encountered on various surf trips spanning from Costa Rica to Hawaii. The duo discovered new and unique twists on this popular post-surf treat at each beach and came home wanting more. Abby and Rob set up a blender and a small cart across from the boardwalk in Belmar, New Jersey, and Playa Bowls was born.

After ten years, thousands of team members, and hundreds of thousands of bowls later, Playa Bowls continues to offer superfruit-packed menu items with a mission to lead communities in healthy, sustainable living.