Playa Bowls Invites Guests to Fall in Love At First Bite

Available February 4 through March 3, the limited-time menu includes the return of a fan favorite with a new twist.

Read the original at Franchising.com
Playa Bowls Invites Guests to Fall in Love At First Bite

TL;DR

Playa Bowls is releasing a limited-time menu from February 4 to March 3, featuring the return of the Bae Bowl with a new twist and a new Chocolate Covered Strawberry Smoothie. The brand is also offering various promotions and giveaways throughout February.

Available February 4 through March 3, the limited-time menu includes the return of a fan favorite with a new twist. The Bae Bowl 2.0 features half Playa Pitaya and half Stupid Cupid base (strawberry, banana, and coconut milk) and is topped with blueberry flax granola, strawberries, coconut flakes, and goji berries. Also joining the lineup is the all-new Chocolate Covered Strawberry Smoothie. Delivering a nutrient-packed version of chocolate-covered strawberries, this smoothie combines a blend of strawberries, chocolate protein, coconut milk, and a chocolate drizzle.

“We’re super excited to bring the Bae Bowl back with a new twist. There’s so much love out there for this bowl already, so we can’t wait to bring it back and see what our loyal guests think of this next iteration,” said Abby Taylor, the brand’s founder and chief marketing officer. “February is all about spreading the love, so we’ve got fun promotions and giveaways lined up to show our appreciation all month long.”

In addition to the new seasonal offerings, Playa Bowls is rolling out several special promotions throughout February:

  • From February 4-6, Playa Rewards Members can enjoy $3 off the Bae Bowl 2.0 and the Chocolate Covered Strawberry Smoothie.

  • On Valentine’s Day, Playa Bowls will offer a Buy One, Get One Bae Bowl 2.0, so Playa Rewards Members can share the sweet treat with their bae.

  • Plus, from February 17-26, the ‘Hang 10 Giveaways’ on Instagram will feature prizes such as $100 gift cards, a bike and more, culminating in a final giveaway where one lucky winner will win free bowls for a year.*

  • Playa Rewards Members can also join the World Nutella® Day celebration on February 10 with a deal as sweet as Nutella® itself – get $2 off the guest-favorite Nutelloco Bowl using the code NUTELLA at checkout through Playa Bowls online ordering or app.

In addition to the brand’s February specials, guests at Playa Bowls can pick from an extensive menu of delicious bowls or customize their own, choosing from a variety of unique blends made with superfoods, including acai, pitaya, coconut, kale, banana, oatmeal and the brand’s newest base – mango! Tasty and nutritious toppings, such as fresh-cut fruits, seeds, nuts, granola, dried berries, and nut butter, are also available as add-ons. The superfruit bowl shop also offers a selection of juices, smoothies, cold brews, and other grab & go items.

Playa Bowls can be made vegan or gluten-free, and can be adapted to integrate into Whole30, Keto, and Paleo diets.

Founded by surfers Abby Taylor & Rob Giuliani, Playa Bowls was born out of the desire to recreate deliciously healthy versions of the acai and pitaya bowls the pair encountered on various surf trips spanning from Costa Rica to Hawaii. The duo discovered new and unique twists on this popular post-surf treat at each beach and came home wanting more. Abby and Rob set up a blender and a folding table on the boardwalk in their hometown of Belmar, New Jersey, and Playa Bowls was born.

After ten years, thousands of employees, and hundreds of thousands of bowls later, Playa Bowls continues to offer superfruit-packed menu items with a mission to lead communities in healthy, sustainable living.

In this story

This story was originally published in Franchising.com on January 30, 2025. Burnaze summarizes and links to the original reporting.

Read the full story at Franchising.com

Liked this? Get the week's franchise news, explained

  • Sunday 8 AM ET weekly + a monthly deep dive
  • Sections picked for the industries you follow
  • Every claim linked to its source. Free.

Free. We'll ask you to confirm. Unsubscribe anytime.