Restaurant Hospitality: Saladworks Joins the Customization Trend

As millennial consumers have become a key audience for brands, bold flavors and a wider variety of ingredients in dishes are becoming more mainstream. Saladworks president and chief executive Patrick Sugrue said that technology also plays a role, especially among millennials.

“Excellent service to them is not so much having a friendly person waiting on them, it’s being able get the food the way they want it,” he said. “We invested a significant amount of time and money in the ability to have a kiosk or phone app where consumers can assemble that salad exactly the way they want.”