Following Up with 2017's Franchise Development Award Winners: Checkers & Rally's

Ursula Lane, Sr. Manager of Franchise Recruitment for Checkers & Rally's: Checkers & Rally’s franchise development website is a critical component of our franchise marketing plan. Although it is one of our most successful channels, we believe that constant improvements are needed to stay relevant and effective.

1851: What would you change on your franchise development website?

Lane: While our current website is a very successful platform, we plan to enhance our website with more timely, engaging videos and better navigation.

1851: Is your site performing better or the same as last year and why?

Lane: The current website is performing on par with previous years’ performance.

1851: How is your budget shifting to include digital?

Lane: Digital has been a strategic component of our integrated marketing approach for several years.

Lane: Yes. Although the current website is not broken, we need to stay current and “fresh” while maintaining the brand’s essence and keeping those elements that resonate with our target audience.