Freddy’s Frozen Custard & Steakburgers Officially Opens New Training & Innovation Center

Freddy’s Frozen Custard & Steakburgers® (Freddy’s) is excited to announce the opening of its new Training & Innovation Center. Built in the brand’s hometown of Wichita, KS, the space furthers the brand’s commitment to serving quality food through efficient training of franchisees and managers - from perfecting the cooked-to-order steakburger, to creating treats made with freshly churned frozen custard. As the brand looks to continue innovating new menu items, the center’s cutting-edge equipment and technology, coupled with its simulated back-of-house restaurant will be home to virtual training sessions, on-site product testing, and consumer focus groups.

Freddy’s Training & Innovation Center - located at 3020 N. Cypress, Ste. 200, Wichita, KS - will support open restaurants, with an additional restaurants in development. It will serve as the primary location to record training videos and podcasts each year for Freddy’s team members.

Employees who will regularly work out of the new space, the Training & Innovation Center will also host a number of gatherings for prospective franchisees, current franchise owners and managers.

Freddy's is one of the fastest-growing burger and frozen custard franchises, offering premium ingredients, world-class support, and an impressive AUV of $2.6M*. Learn more.