Gold's Gym® Strengthens Executive Leadership With Appointment of Brad Reynolds as Sole CEO

Dallas--(BUSINESS WIRE)--Gold's Gym® has named Brad Reynolds as sole CEO, signaling a shift for a well-known fitness brand. With roots in serious performance and strength training, dating to the first Gold’s Gym in Venice Beach, California, the brand is focused on enhancing member performance and evolving the gym experience.

At the center of the upward momentum is Reynolds, who previously served as co-CEO when he joined the brand in September 2025. As part of the realignment, Danny Waggoner takes on the position of Chief Operating Officer (COO). In this role, he will be responsible for the development of new gyms as well as the operational management of the existing portfolio.

Reynolds’ appointment shows that Gold’s Gym continues its clear ambition: to shift how the weight room is perceived and to ensure every person who walks through Gold’s Gym’s doors, no matter where they’re starting from, feels empowered to pursue their own version of strength. This philosophy traces back to the brand’s founder Joe Gold, who was deeply committed to pushing limits, transforming bodies and making fitness a lifestyle. Now a global icon, Gold’s Gym continues to grow and evolve to meet the needs of today’s athletes, fitness pros, gymgoers and fitness newcomers.

The brand’s newest gym innovations, like the Austin, Texas location opened in 2025, represent the brand’s biggest and boldest investment yet, with membership growth significantly exceeding initial projections. Gold’s Gym is also set to open a flagship location in the Dallas area later this year that will be a testing ground for equipment, creative experiences and more as the brand continues to evolve in the ever-changing, and rising, fitness landscape.

“Gold's Gym has always been built on the belief that serious results are within reach for everyone,” said CEO Brad Reynolds. “This brand has earned its place in fitness history. Now, we earn what comes next. We are going to build a best-in-class franchise organization, raise the bar on member experience, reflecting the full weight of what Gold's Gym means to people, and make Gold's Gym the standard every other fitness brand measures itself against. The standard we are setting is our own.”