Gold’s Gym® Builds on Southern California Legacy With 15-Unit Franchise Development Agreement

Gold’s Gym® announced a new multi-unit franchise development partnership with Roknipour Investment Group to expand the brand’s presence across Los Angeles and Orange County, marking a new chapter of growth for Gold’s Gym in Southern California.

Roknipour Investment Group brings extensive experience in property development and management, along with deep roots in multi-unit franchising across the Los Angeles market. Through the partnership, the group will develop future Gold’s Gym locations across Los Angeles and Orange County as part of the brand’s broader franchise growth strategy.

“Southern California is an important growth market for Gold’s Gym, and this partnership gives us the right foundation to expand in a meaningful way,” said Brad Reynolds, CEO of Gold’s Gym. “Roknipour Investment Group understands the market, brings strong development experience and shares our vision for the brand. As we grow, we want to do it with the right partners and in a way that strengthens Gold’s Gym for the long term.”

“Gold’s Gym is recognized and respected around the world, but it was born in Southern California, and it means so much to us that our journey together begins here,” said Roknipour Investment Group owner and CEO Matt Roknipour. “It was a competitive process, and we’re grateful to the leadership team for trusting us to bring industry-leading fitness facilities to Southern California and reintroduce more communities to the legendary Gold’s Gym brand. Fitness is a way of life, and few understand that and exemplify it better than Gold’s Gym.”