Hooters’ Melissa Fry Named Among Ragan’s Top Women in Marketing

Out of a highly competitive pool of entrants, Fry stood out for her remarkable contributions in shaping marketing strategies and driving brand-building results through cutting-edge initiatives. The recognition highlights her dedication, leadership and expertise in the fast-evolving restaurant industry. Her work spans food and beverage promotions, customized traditional and digital marketing campaigns, event management, ambassador programs and high-profile corporate social responsibility (CSR) and visibility events.

"We are thrilled to honor Melissa as one of Ragan’s Top Women in Marketing, Class of 2024,” said Brendan Gannon, Senior Marketing Manager for Ragan’s Award programs. “Her leadership, creativity, and dedication to driving impactful marketing strategies truly set her apart."

Fry was honored last month at the Top Women in Marketing Awards Luncheon at the City Winery in New York City. The event brought together marketing professionals from across industries to celebrate the accomplishments of the 2024 honorees.

"Melissa is a perfect example of how Hooters is passionate about lifting up and promoting female leaders within the company,” said Bruce Skala, Chief Marketing Officer at HOA Brands. “From her start as a Hooters Girl nearly 25 years ago, Melissa has always understood the Hooters brand inside and out, working on both the franchise and corporate sides. Her vast knowledge translates into sharp strategy as she manages high-profile programs and national teams.

She effectively leads a team of marketing managers and agency partners to bring our brand to life with local programming in the communities we serve while also managing numerous successful Hooters marketing initiatives around our iconic food and beverages and marquee programming such as the Miss Hooters International Pageant and the annual Give a Hoot campaign to raise millions of dollars for breast cancer research. I am extremely proud of Melissa’s stellar leadership skills and unwavering commitment to produce great results, grow the brand and generate positive visibility for our restaurants."

Ragan’s Top Women in Marketing Awards honors leaders who are reshaping the marketing landscape, innovating in digital and social media, driving DE&I initiatives, mentoring future leaders and demonstrating strategic excellence in campaigns.