TL;DR
WOWorks partners with Tractor Beverage Company to offer clean and flavorful refreshments to its guests, aligning with its brand values. The partnership brings Tractor beverages to WOWorks' brands, including Saladworks, Garbanzo Mediterranean Fresh, and Zoup! Eatery.
In partnering with Tractor, WOWorks is providing drink options made from only real ingredients (the ones you can pronounce) that pair perfectly with its brand’s “better-for-you” values. Tractor proudly pours Certified Organic, Non-GMO beverages with no artificial ingredients, no phony colors and no mystery preservatives.
“So often we are eating and drinking beverages full of ingredients we can’t pronounce and are unaware of exactly what we’re putting in our bodies,” said Kelly Roddy, CEO of WOWorks. “WOWorks has always put an emphasis on providing better-for-you options to our guests, and this new partnership with Tractor is a perfect match with our values and provides our franchisees with an exciting new product offering to serve their guests.”
Tractor beverages are available at Saladworks, Garbanzo Mediterranean Fresh, The Simple Greek,Barberitos Southwestern Grille and Cantina, and Zoup! Eatery. The offerings, which vary by brand and location, are:
Lemonade: Juicy, ripe lemons, a dash of turmeric, and all-natural sugarcane. A refreshing balance of sweet and tart.
Farmers Punch: Strawberry, Blueberry, Cranberry, Grapes, and Pomegranate.
Strawberry Dragonfruit: Strawberry, Sweet Cherry, Pomegranate, and Jerusalem Artichoke Inulin.
Berry Patch: Harvest Apples, Pomegranates, Strawberries, Cherries, Black Currants, and ambrosial spices.
Peach: Flecked with organic cinnamon grounds and subtle notes of apricot and molasses.
Unsweet Black Tea: Aromatic black tea. Dark, bold, and full-bodied, with a pinch of caffeine.
Sweet Black Tea: All-natural sugarcane-sweetened black tea./p>
“We’re thrilled to partner with WOWorks and look forward to wow-ing their guests with great-tasting drink options made from only real ingredients that pair perfectly with its brand’s healthy, nutritious, and flavorful meals,” said Luke Emery, Chief Customer Officer for Tractor Beverage Company. “Our Tractor Beverages will bring entirely new flavors to the brand’s dining experience while doing what’s best for our planet, communities, and health one sip at a time.”
In this story
This story was originally published in Franchising.com on March 22, 2023. Burnaze summarizes and links to the original reporting.
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