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FSC Franchise Co. has announced a new, limited-time incentive program designed to make restaurant ownership more accessible and accelerate development for two of its concepts, Beef ‘O’ Brady’s and The Brass Tap.

Incentive program details

Available through the end of 2026, the program provides incentives for both new and existing franchisees opening a new Beef ‘O’ Brady’s or The Brass Tap restaurant, as well as existing restaurant operators interested in converting their location to one of the two FSC concepts.

For new and existing franchisees signing a single-unit agreement for a new location, FSC is reducing the initial franchise fee to $5,000, a $20,000 discount from the standard $25,000 fee. Franchisees who open their restaurant within 12 months of signing will also pay 0% royalties during their first year of operation and receive a dollar-for-dollar match on grand opening marketing expenses of up to $2,500.

• Reduce initial franchise fee to $5,000
• 0% royalties during the first year of operation for new locations
• Receive a dollar-for-dollar match on grand opening marketing expenses of up to $2,500

FSC is also introducing a separate incentive for existing restaurant owners interested in converting their current location into a Beef ‘O’ Brady’s or The Brass Tap. Qualified operators who sign a single-unit conversion agreement will pay no initial franchise fee, a $25,000 discount. Operators who complete their conversion and open within 9 months of signing will also pay 0% royalties for their first year of operation and receive up to $2,500 in matching grand-opening marketing funds.

• No initial franchise fee for conversion agreements
• 0% royalties for the first year of operation for converted locations
• Receive up to $2,500 in matching grand-opening marketing funds for converted locations

Conversion incentives

The conversion incentive is designed to give restaurant operators a lower-cost path to an established franchise system while leveraging existing restaurant space and infrastructure.

FSC has also continued investing in restaurant development, marketing, technology and operational support while evaluating more efficient prototypes intended to reduce development costs. The new incentive builds on those efforts by reducing initial fees and providing additional support during the critical first year of operation.

FSC believes strongly in the future of both Beef ‘O’ Brady’s and The Brass Tap, and they’re willing to invest alongside franchisees who are ready to grow with them.