Cousins Subs® Brings Back ‘Big Gig Giveaway’ for Summerfest 2026

Cousins Subs® and Summerfest presented by American Family Insurance are once again teaming up to give fans a chance at a VIP concert experience during Summerfest 2026.

Through June 7, 2026, fans can enter daily for a chance to win a VIP Summerfest prize package that includes two tickets to a concert at the American Family Insurance Amphitheater, VIP festival access, a Summerfest Store gift card, dinner from Cousins Subs, an overnight hotel stay and parking.

Nine winners will be selected for amphitheater shows including Megan Moroney (June 18), Don Toliver (June 19), Carín León (June 20), Ed Sheeran (June 25), Cody Johnson (June 26), Post Malone (June 27), Muse (July 2), Alex Warren (July 3) and Jelly Roll (July 4).

“Summerfest is one of the most iconic summer traditions in Wisconsin and we’re proud to help fans experience it in a bigger way,” said Christine Specht, CEO of Cousins Subs. “The Big Gig Giveaway brings together great music, great food and unforgettable moments all in one place.”

A longtime Summerfest partner since the early 1980s, Cousins Subs will once again serve guests from its stand across from the Miller Lite Oasis.

This year, Cousins Subs will debut three new exclusive festival menu items:

• Supper Club Sub – Grilled steak topped with sautéed mushrooms and onions, provolone cheese, crispy onions and steak sauce on Italian bread. All the flavor of a Wisconsin supper club, stacked into a sub.

• Mini Crispy Chicken Wrap – Crispy chicken tender with cheddar cheese, lettuce and ranch dressing wrapped in a flour tortilla. A handheld festival favorite built for snacking on the go.

• Cold Fashioned Slushie (mocktail) – A refreshing frozen slushie inspired by a Wisconsin classic, topped with a cherry and orange slice for a sweet, citrus finish.

Festivalgoers can also enjoy Cousins Subs’ full lineup of subs, fries, Wisconsin Cheese Curds and shakes.