Wawa Brings Back Iconic Hoagiefest Promotion

Wawa has announced a series of promotions aimed at rewarding customers during the busy summer travel season. First, the chain brought back its signature Hoagiefest promotion, this year adding two meal deal options — customers can grab any Shorti Hoagie, Wrap or Chicken Sandwich with a small bag of Herr’s chips and a small fountain drink for $6, or any Classic Hoagie, small bag of Herr’s chips and a small fountain drink for $8.

Wawa launched Hoagiefest in 2008, “bringing together hoagie lovers across Wawa’s footprint with savings and to celebrate their love of the hoagie,” Wawa noted in a statement. “Since then, Hoagiefest has become a beloved summer tradition, featuring special price promotions on Wawa’s most beloved hoagie varieties.”

The 2026 Hoagiefest campaign runs from June 22 through July 26 in all 1,200-plus Wawa stores.

“We’re thrilled to carry on Wawa’s tradition of Hoagiefest in a new way this summer by offering two highly customizable meal deal options for our customers to enjoy in all of our stores,” said Doug Martin, chief marketing officer, Wawa. “Wawa Hoagies are summer staple for many, and we can’t wait to provide our customers with even more new and exciting options.”

Wawa is also introducing two new flavors to the menu, with the launch of a limited-time only Southwest BBQ sauce and pickled onions topping.

On top of its Hoagiefest promotion, the retailer also just announced a new partnership with the Philadelphia Phillies for four ballpark activations throughout the season, beginning with a Hoagiefest-themed experience on Monday, June 29.

The collaboration named Wawa the “Official Hoagie of the Philadelphia Phillies.”

Throughout the summer, Wawa and the Phillies will deliver even more fun for fans through a variety of promotions, including opportunities to win tickets to games and one-of-a-kind experiences. Wawa will also have a strong presence at Citizens Bank Park through in-ballpark signage and additional activations.

“We are thrilled to be the Official Hoagie of the Philadelphia Phillies and can’t wait to provide double the hometown fun for fans this summer,” said Doug Martin, chief marketing officer, Wawa. “We will continue to provide exciting announcements about how fans can score swag and details on upcoming products that are sure to be a hit with fans.”

“Wawa is an iconic part of the Philadelphia community, and we’re excited to have them part of the fan experience at our awardwinning ballpark,” said Brian Fling, vice president of corporate partnerships, Phillies. “From Hoagiefest-themed fun to can’t miss activations, this new partnership will bring even more energy and hometown pride to Citizens Bank Park.”

Wawa stores are located in Pennsylvania, New Jersey, Delaware, Maryland, Virginia, Florida, North Carolina, Alabama, Georgia, Ohio, Indiana, Kentucky, West Virginia and Washington, D.C. with over 1,200 locations to date.