TL;DR
JINYA Ramen Bar partners with Placer.ai to improve its real estate site selection and gain insight into customer behavior. The partnership will help JINYA target development in areas with high demand and provide a better experience for its customers.
JINYA Ramen Bar is joining forces with Placer.ai to elevate its real estate site selection efforts and gain greater insight on where customers live, eat and shop.
“We are really excited to partner with Placer.ai,” said JINYA Ramen Bar Founder Tomo Takahashi. “We hope to gain a better understanding of who our ramen loving fans are so we can target development in their areas and provide them with the best JINYA experience.”
The Japanese ramen restaurant’s new partnership will give JINYA the opportunity to use the software for site selection and identifying trade areas that align with its core customer. JINYA will also be able to dive into psychographics, analyze cannibalization studies to ensure locations are not competing with each other and evaluate sites when determining multiple locations in a single trade area. Placer.ai’s predictive sales tool will equate to better forecasting.
“At Placer.ai, our software is programmed with many different tools to identify consumer insights and visit trends,” said Placer.ai CEO and Co-Founder, Noam Ben Zvi. "We are so excited to be a part of JINYA’s journey as they grow their brand across the country. We hope to provide instant and helpful location analytics in order to build a successful future.”
At JINYA, experience ramen like it’s meant to be – with thick, rich broth in perfect balance with flavorful noodles. Discover a wide array of authentic toppings, from tender pork chashu to a perfectly cooked and seasoned poached egg to shrimp wonton. Then, elevate the experience further by pairing it with tapas or a craft beer. JINYA is ramen culture, where the relationship between broth and noodles is serious but delicious business.
In this story
This story was originally published in Franchising.com on August 11, 2022. Burnaze summarizes and links to the original reporting.
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