TL;DR
The Big Biscuit launches a Protein Packed campaign featuring menu items with high protein content, such as the Kansas City Omelet and Ranch Hand Scram-bowl. The campaign aims to support guests in meeting their protein goals while enjoying classic breakfast and lunch favorites.
Known for generous portions of classic breakfast favorites, The Big Biscuit is spotlighting menu favorites that deliver serious fuel for the day—perfect for gym-goers, protein seekers, and anyone looking to start the year strong.
High-Protein Features: Big Flavor, Big Fuel
Guests can load up on protein without sacrificing the classic Big Biscuit taste, thanks to dishes like:
Kansas City Omelet — 56g of protein A KC-sized powerhouse packed with smoked ham, bacon, sausage, and cheddar cheese.
Ranch Hand Scram-bowl — 56g of protein A hearty scram-bowl layered with grilled steak, jalapeño peppers, tomatoes, onions, Monterey Jack, and cheddar cheese.
Veggie Omelet — 32g of protein A lighter, veggie-forward option with mushrooms, spinach, tomatoes, onions, and Monterey Jack cheese.
These dishes, along with several others featured throughout the start of 2026, support guests to meet their protein goals while enjoying the breakfast and lunch classics they love.
“Guests want food that fits their lifestyle—whether they’re lifting, running, or simply prioritizing better choices in the new year,” said Chad Offerdahl, President & CEO of The Big Biscuit. “Protein Packed is our way of helping our guests start strong, stay fueled, and still enjoy a comforting, delicious meal.”
Throughout the start of the year, The Big Biscuit will share protein education, menu spotlights, and nutrition-focused content across its channels to empower guests to make healthy choices that support their 2026 wellness goals.
Protein Packed invites guests to rethink what breakfast can do for their body and their day—all while enjoying the big portions and big flavor that have defined The Big Biscuit.
The Big Biscuit® is a full-service breakfast and lunch concept serving impossibly generous portions of classic American comfort food with genuine hometown hospitality. Founded in 2000 and franchising since 2020, the brand has grown to 30 locations across Kansas, Missouri, Oklahoma, and Arkansas.
Known for its speed-to-table service, seasonal offerings, and commitment to community, The Big Biscuit has earned national recognition as a “Top Breakout Brand” by Franchise Times, a Global Franchise Awards finalist, and a multi-time “Best Breakfast” winner in regional markets. Through local school initiatives, influential collaborations, and philanthropy focused on its pillars of food insecurity, community, and public education, The Big Biscuit brings people together—one biscuit at a time.
To learn more, visit bigbiscuit.com and follow the brand on Facebook @BigBiscuitRestaurant, Instagram @the.big.biscuit, and TikTok @eatbigbiscuit.
In this story
This story was originally published in Franchising.com on January 8, 2026. Burnaze summarizes and links to the original reporting.
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