MOOYAH Aims To Add 10 Locations in Kentucky by 2024

MOOYAH Burgers, Fries & Shakes, the fast casual, “better burger” franchise, is looking to satisfy the taste buds of burger enthusiasts in Kentucky. The brand is planning to add 10 locations across the Greater Louisville and Lexington markets and is scouting out real estate in Florence, Covington and Newport as well. The Plano-based franchise concept offers mouthwatering made-to-order burgers, French fries hand cut from Idaho potatoes and real ice cream shakes.

The size and demographics of the Louisville and Lexington markets make them prime areas for MOOYAH expansion. Both cities have growing populations with larger numbers of businesses moving there every year, creating new jobs across the state.

“Both cities are great MOOYAH-sized markets,” said Mike Sebazco, Vice President of Operations. “The amount of income people are willing to spend in restaurants fits our wheelhouse. As of right now, we’re looking at six restaurants in Louisville and four in Lexington over the next few years. Northern Kentucky has a few options as well.”

The economic growth of the region combined with MOOYAH’s overall expansion plans in the area make Kentucky ideal for the better-burger franchise, which currently has locations spanning from New York to California, and from Montana to Florida. The franchise’s Leadership Team is currently focused on expanding in the East and Southeast. MOOYAH also has development plans throughout Ohio, including Columbus and Cincinnati, which would help create brand awareness across as the company looks to then expand into Kentucky.

“The more market share we can get is a good thing,” said Sebazco. “As we develop Ohio and look to Kentucky over the next few years, we’ll see an increase in brand awareness that will help both markets grow.”

At MOOYAH, Guests have the advantage of choosing from a variety of bun options, such as baked-in-house artisan potato or multigrain wheat non-GMO buns and hand-crafted lettuce buns called Iceburgers to accompany the never-frozen, 100% Certified Angus Beef® brand burgers, all natural turkey and Dr. Praeger’s black bean vegan burgers. Each gourmet burger can be customized with six cheeses, Applewood smoked bacon and fresh avocado, along with nine free veggie toppings and ten free sauces.

MOOYAH's hand-cut fries come together in a six-step process that takes a total of 24 hours to completely prepare. A delightful combination of constant attention and a little magic help transform U.S. #1 Idaho potatoes into perfect, crisp-on-the-outside and fluffy-on-the-inside fries. Guests also have the choice of savory sweet potato fries. Never one to forget dessert, MOOYAH offers 100% real ice cream shakes, allowing Guests to choose from 8 flavors ranging from vanilla and Hershey's chocolate to Reese's, Oreo and more.

MOOYAH Burgers, Fries & Shakes is a fast-casual, “better burger” concept offering mouthwatering made-to-order burgers, French fries hand cut from Idaho potatoes, and real ice cream shakes. Founded in 2007, the Plano, Texas-based company serves fresh, 100% Certified Angus Beef® brand burgers, all natural turkey burgers and Dr. Praeger’s black bean vegan burgers.

MOOYAH's non-GMO potato and multigrain buns are baked in-house daily, and Guests can choose from five real cheeses, bacon, avocado and 19 free sauces and toppings made from garden-fresh veggies. MOOYAH Guests can choose from eight flavors of 100% real ice cream shakes, including vanilla, Hershey’s chocolate, Reese’s, Oreo and more. While many Guests dine in-restaurant, MOOYAH also offers online ordering, delivery and carry out for Guests on the go as well as a loyalty app.

In 2021, MOOYAH ranked on Entrepreneur Magazine’s Franchise 500 list, #41 on Fast Casual’s Top 100 Movers and Shakers, and its Leadership Team was recognized by the Dallas Business Journal as 2021's Most Inspiring Leaders. In 2020, MOOYAH ranked #38 on Fast Casual’s Top 100 Movers and Shakers. In 2018, MOOYAH was ranked among Entrepreneur Magazine's Top 200 Food and Restaurant Franchises of 2018 and landed at #7 in the Top 10 Fast Casual Restaurant Franchises by FranchiseRankings.

com. In 2017, MOOYAH was named to Entrepreneur’s Franchise 500 list, Franchise Times' Fast & Serious list of the smartest growing franchise brands, and was ranked #11 on Fast Casual Magazine’s annual Top 100 Movers & Shakers, a list the brand has been included on every year in the last ten years of rankings. For more information on MOOYAH, its menu or franchising opportunities, please visit Connect with MOOYAH on Facebook.