TL;DR
MOOYAH plans to add 54 locations across Texas by 2030, targeting the state's rapid growth and high brand recognition. The brand was born and raised in Texas and has great brand recognition and a loyal fan base.
MOOYAH was born and raised in Texas, so it only makes sense to close out our home state where we have great brand recognition and the best fans in the world,” said Mike Sebazco , MOOYAH’s Executive Vice President of Operations & Development. “Texans already love our product and service at the existing MOOYAH locations, and we’re confident Guests in our new Texas markets will feel the same.”
Texas’ rapid growth makes it a great place for businesses and entrepreneurs to expand. Since 2010, the population has increased 16% with markets like Dallas and Houston leading the nation in metropolitan growth for four consecutive years. It is continually ranked one of the best states for business and was recently ranked first for its growth prospects by Forbes , thanks to strong employment and income growth forecasts for the next five years.
Large companies like Amazon, Tesla and HP are moving their operations to Texas , and many others are expected to follow in the coming years, bringing millions of families and limitless opportunities.
“Texas has the ninth largest GDP in the world and is only expected to grow in the future,” said Sebazco. “It makes perfect sense for MOOYAH to ride this wave and expand its presence to meet the demand. We are thrilled to welcome new Franchise Owners to the MOOYAH family who are committed to bringing the better-burger to our home state.”
At MOOYAH, Guests have the advantage of choosing from a variety of bun options, such as baked-in-house artisan potato or multigrain wheat non-GMO buns and hand-crafted lettuce buns called Iceburgers to accompany the never-frozen, 100 percent Certified Angus Beef® brand burgers, all natural turkey burgers and Dr. Praeger’s black bean vegan burgers. Each gourmet burger can be customized with six cheeses, Applewood smoked bacon and fresh avocado, along with pickles, fried onion strings, jalapenos, sautéed mushrooms and an array of sauces that go beyond the standard ketchup and mustard.
MOOYAH's hand-cut fries come together in a six-step process that takes a total of 24 hours to completely prepare. A delightful combination of constant attention and a little magic help transform U.S. No. 1 Idaho potatoes into perfect, crisp-on-the-outside and fluffy-on-the-inside fries. Guests also have the choice of savory sweet potato fries. Never one to forget dessert, MOOYAH offers 100 percent real ice cream shakes, allowing Guests to choose from eight flavors ranging from vanilla and Hershey's chocolate to Reese's, Oreo and more.
The investment range to open a MOOYAH is $551,918 to $715,161. For franchising opportunities, please visit franchise.mooyah.com.
In this story
This story was originally published in 1851 Franchise on November 16, 2021. Burnaze summarizes and links to the original reporting.
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