TL;DR
KFC responded to a UK chicken shortage scandal with a creative stunt, rearranging their logo to read 'FCK' and creating a website to help fans find open stores. The brand's apology was praised by marketers and fans alike.
Earlier this week it was reported that all KFC restaurants in the U.K. ran out of chicken due to "operational issues". Today, Adweek shared how the fried chicken brand turned the issue into a creative stunt, sharing a photo of their famous chicken bucket with their letters rearranged to read "FCK."
Founder and group managing director of Frank PR Andrew Bloch tweeted that the apology was a “masterclass in PR crisis management,” while other marketers and fans alike tweeted in praise of the brand’s apology.
The brand also created a website to help fans find the closest open store.
In this story
This story was originally published in 1851 Franchise on February 23, 2018. Burnaze summarizes and links to the original reporting.
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