Allegra Marketing Print Mail Appleton Delivers Show-Stopping Collateral for Upcoming Pyrotechnics Festival

This year, PGI will be hosting its week-long convention at the Wisconsin International Raceway. To build anticipation around this event, PGI approached Allegra Appleton to create and install signage, produce informational packets and develop other marketing materials.

“As a family-owned small business, we were honored when the PGI team chose us to support such a spectacular event,” said Terry Schuelke, co-owner of Allegra Appleton. “From banners to flyers to digital marketing, our goal is to channel the excitement surrounding the convention while simultaneously making it easier for attendees to navigate the festival. This has been a great experience for our Center.”

Named the Wisconsin Fireworks Festival, the convention is expected to draw over 35,000 spectators, with around 2,000 PGI members attending from all over the world. There will be three shows open to the public on August 8, 12 and 14 that feature learning sessions, family-friendly activities and pyrotechnic displays.

“This is our biggest event of the year, and the Allegra team has been incredibly hands-on and collaborative to help make it seamless,” said Rick Olivieri, marketing manager of the Pyrotechnics Guild International. “As an organization, we value community and appreciate how our convention brings people together, which is why having a local business bring our vision to life feels really meaningful.”

Located at 100 S Memorial Drive, Allegra Appleton is independently owned and operated. Allegra offers high-impact printing services, graphic design, mailing services, promotional products and print management solutions.