FAT Brands Becomes OHG Brands Under New Ownership

FAT Brands is ready for its next chapter, and that means an entirely new name as a new company.

The restaurant group has officially relaunched as OHG Brands (Original. Honest. Good). The move follows the company’s bankruptcy and subsequent acquisition by a lender group earlier this year. The updated branding is already reflected in the company’s new website.

Ownership said additional details will be released in November.

OHG operates Round Table Pizza, Fatburger, Marble Slab Creamery, Johnny Rockets, Fazoli’s, Great American Cookies, Buffalo’s Cafe & Express, Hurricane Grill & Wings, Pretzelmaker, Native Grill & Wings, and Ponderosa and Bonanza Steakhouses. The 1,700 restaurants span fast food, fast casual, and casual dining. The company describes itself as a group that “strategically develops and grows a diverse portfolio of fast-casual, quick-service and casual dining concepts around the world, using brand heritage as the foundation for growth and innovation that resonates with the next generation of fans.”

FAT Brands was formed in 2017 by Andy Wiederhorn. The publicly traded company spent years acquiring concepts, spending nearly $1 billion between 2020 and 2023.

The group had over 2,200 restaurants worldwide before filing bankruptcy in January due to piling debt and mounting financial pressure. During court proceedings, Wiederhorn agreed to step away from the business, and his family members, who held several seats on the board of directors, were fired.

During court proceedings, the company was divided up in multiple bankruptcy sale transactions.

Ownership behind OHG acquired its concepts for $595 million. Amazing Brands purchased Hot Dog on a Stick for $8 million, and a Kuwait-based Elevation Burger franchisee bought the burger concept for $2.5 million. Another group of lenders acquired Twin Peaks for $359.5 million. Meanwhile, Smokey Bones—which at one point served as a conversion strategy for Twin Peaks—shuttered permanently.