Why Your Pie's Commitment To Menu Innovation Ultimately Leads To Unit-Level Success

At Your Pie, the restaurant franchise that created the down-the-line pizza concept, food always comes first. That means the brand is constantly working to bring its customers the best recipes in the booming fast-casual pizza industry. In order to make that mission a reality, Your Pie consistently offers a rotating variety of premium seasonal options in addition to its proven core menu, which has been refined through testing in multiple markets.

“From day one, we’ve been an unparalleled source of innovation in the craft pizza segment. So it’s only natural for us to push the boundaries of what it means to give our customers a wide variety of options,” said Drew French, Your Pie’s founder. “Your Pie’s customers will always have a reason to be excited about our menu because they never know what unique recipe they’re going to see next.”

By keeping consumers invested in its menu, Your Pie ultimately sees more business across its entire franchise system. When a new ingredient is introduced or a limited time offer officially makes its seasonal debut, franchisees see a spike in demand, which gives their bottom lines a boost.

Menu innovation efforts

A perfect example of these innovation efforts at work is the fan favorite craft pie series. When Your Pie rolls out a new craft pizza recipe, such as the avocado-inspired Fresh Fiesta pie that’s currently on menus, the brand also pairs it with a specialty gelato offering and craft brew.

“Our craft pie series is a way for us to capitalize on both seasonal and consumer trends,” said French. “By stepping outside of the traditional pizza comfort zone, we’re able to create unique and different experiences for customers every time they visit their local Your Pie.”

Next up on the craft pie series list is the Prosciutto Peach Pizza, which combines the best summer flavors in one delicious pie. It starts with hand-tossed dough and is then topped with three cheeses—ricotta, mozzarella and parmesan—along with fresh sliced peaches, chopped basil and a house-made honey balsamic glaze. Your Pie also recommends pairing its latest craft creation with Italian butter pecan gelato and a cold, crisp New Belgium beer.

New craft pie series

The peach and prosciutto specialty pie is already a proven hit—the pizza earned the 2015 Pizzaiolo Ultissimo title at the Sofo Foods Expo in Atlanta and was declared the best in the eastern United States. French also took the winning recipe to Parma, Italy, where he competed for Team USA in the 25th annual World Pizza Championship.

“Bringing one of Your Pie’s original recipes to Italy was such a rewarding experience, and it really validates everything that we’re doing to change the pizza game in the U.S.,” said French. “There is a true art to making pizza, and we’re 100 percent committed to bringing that artisan approach to every customized pie we create.”