Your Pie Franchise Deep Dive: Units, Costs and Earnings

The craft pizza franchise requires a relatively high initial investment, but it offers a revolutionary business model and ownership opportunity within the segment.

REPORTED COST TO GET IN: $369,250 - $939,500

REPORTED ROI (Item 19): $849,355

Your Pie is a pizza franchise brand founded in Athens, Georgia, in 2008. With a focus on fresh, customizable brick-oven pizzas, Your Pie aimed to revolutionize the pizza industry. Now, the brand, which represents a craft pizza model of sorts, has established a presence across the Southeast and continues to expand.

Since its 2008 establishment, Your Pie has grown to have over 70 locations across the U.S., mostly concentrated in the Southeast and along the East Coast. After a recent brand refresh, Your Pie appears to be planning further growth in the coming years.

Your Pie is a pizza franchise concept that emphasizes customized pizzas made in a brick oven. While centering freshness, quality and customization, Your Pie delivers an elevated pizza experience that guests crave while keeping operations relatively simple and streamlined.

According to the brand’s 2023 Franchise Disclosure Document, 65 restaurants operating in fiscal year 2022 averaged annual gross sales of $849,355. The top-performing location exceeded $1.6 million.

The estimated initial investment required to begin operation of a Your Pie franchise, excluding real estate costs, ranges from $369,250 to $939,500. This includes the following costs:

• Initial Franchise Fee: $35,000

• Utility and Security Deposits: $2,500 - $12,000

• Leasehold Improvements: $113,750 - $535,000

• Computer System: $5,000 - $10,000

• Furniture, Fixtures, and Equipment: $150,000 - $235,000

• Signage: $4,000 - $18,000

• Professional Fees: $2,000 - $10,000

• Architectural Plans and Civil Engineer: $8,000 - $12,500

• Office Equipment and Supplies: $1,500 - $5,000

• Business Licenses and Permits: $2,500 - $7,000

• Opening Inventory and Supplies: $12,500

• Grand Opening Marketing: $15,000

• Training Expenses (Out of Pocket, 3 People): $7,000 - $9,000

• Insurance (3 Months): $500 - $3,500

• Additional Funds (3 Months): $10,000 - $20,000

Your Pie charges a $35,000 franchise fee. For franchisees who sign multi-unit development agreements, the franchise fee per restaurant is slightly lower.

• Drew French — Founder, Director and President

• Kenneth Caldwell — Chief Executive Officer

• Lisa Dimson — Chief Marketing Officer

• Justin Patterson — Vice President, Operations

• Your Pie Commits to Creative Menu, Customer Service

• Pieology Bolsters Rewards Program With Daily Perks

• Your Pie Pizza Rounds Out 2022 With 70 Locations and Brand Refresh

• Why I Chose Your Pie

• Your Pie Franchisee: What You Do for Your Team Pays off With Your Guests

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