Local Finance Expert Uses Business Knowledge to Open 360 Painting in Edison

After 27 years in the finance industry, Dana Lodge is putting her finance and business knowledge to the ultimate test– business ownership. Lodge is currently a CFO at an insurance company, but over the past few years, she realized her goal of owning her own business that would allow her to combine her skills with something more unique to her. So she signed to bring 360 Painting, the home service franchise under the Premium Service Brands umbrella.

Lodge plans to open her 360 Painting location in the Edison area on January 3rd. She’s looking forward to this exciting opportunity and can’t wait to see what opportunities it brings for not only her but her daughter and the community as well. Lodge sees a lot of future growth potential with 360 Painting and Premium Service Brands.

• Dana Lodge has worked in finance for about 27 years now.

• She is a CFO at an insurance company now, but business ownership is something she’s thought about for the past few years.

• Lodge liked the idea of franchising because she wanted to own a business, but she wanted to stay engaged in her current career.

• Franchising provides a business model that wouldn’t require her to give up her day job.

• Lodge is also new to entrepreneurship, and the ability to buy into a proven system is valuable to her.

• Lodge’s perception of franchising prior to becoming a franchisee was that there could be a lot of rules to follow in order to have a tried and true system.

• Brands want every franchisee to follow this system and rules because they know it works.

• There is a lot of training to make that transition easier, though.

• Lodge chose 360 Painting because she wanted to be in an industry that didn’t require as much technical expertise to be an owner.

• She also really liked that she could stack other brands in the future if she wanted to.

• This would give her even more growth potential in the future.

• Lodge’s first goal is to create a successful business that makes a profit.

• Second, she wants to build the value and cash flow of her business, so she has more opportunities for growth in the future.

• In the next two or three years, she would love to begin expanding.

• Lodge wants to give back to the community more and see it thrive.

• Making the community a better place for her daughter and her is very important.

• From a business standpoint, Lodge thinks her finance background will help her stand out from other new business owners in the area.