Franchise Marketing Radio: How Workout Anytime Continues to Lead in the Fitness Industry with No Frills, 24/7 Concept Model

He talked about how Workout Anytime is a no-frills, 24/7-access model that has been in place for over 20 years.

“What we do as a franchisor and the relationship with our franchise partners is co-dependent; we provide the overarching aircover surrounding the four pillars: unique improving product, marketing that creates emotional connection with consumers, training that helps the franchise partner and business systems that give them actionable information.”

Workout Anytime continues to be an innovator in the $31 billion fitness industry.

“Our staple business has been in place for 50 years. What’s happened now is the industry went through a boom in the 80s, and my generation led that. Heading into 2020, my generation is on the end of the continuum. Everybody behind us is also working out. What’s happened is you have a broader base of people that embraced exercise as a lifestyle and now there are more people in the category than ever before,” de Gorter said.