Barberitos Named to Fast Casual’s 2026 Top 100 Movers & Shakers List as Development Pipeline Reaches 32 Restaurants

Barberitos has been named to Fast Casual’s Movers & Shakers list as a top mover, recognizing the most innovative, influential, and growth-focused brands shaping the future of the fast-casual restaurant industry.

The recognition comes amid significant franchise development momentum for the brand, which currently operates 45 restaurants across the Southeast and has a pipeline of 32 additional restaurants sold and in development. Barberitos recently signed a five-unit franchise agreement that will introduce the concept to the Birmingham and Tuscaloosa, Alabama markets, with an additional five new restaurant openings expected systemwide before the end of 2026.

“Barberitos continues to connect with consumers by delivering on where fast casual is headed,” said Kelly Roddy, CEO of WOWorks. “People want fresh, flavorful food that feels customizable, approachable, and relevant to their lifestyle and Barberitos is meeting that demand. Being recognized as a Top 100 Movers & Shakers brand reflects the strength of our franchise system, the passion of our operators and the growing opportunity we see in markets across the country.”

The Fast Casual recognition highlights growth and innovation for Barberitos in the Southeast.

• Menu innovation initiatives, including limited-time offerings such as Birria Tacos and Mango Salsa, GLP-1-friendly menu options, and signature high-protein recipes.

• Strategic co-branding initiatives, including Frutta Bowls integrations in select Barberitos locations, helping drive menu innovation and guest engagement