TL;DR
Jonathan Weathington, CEO of Shuckin' Shack, discusses the importance of support for franchisees in the franchising industry. Weathington has experience in franchising, having worked at PostNet and joined Shuckin' Shack in 2014.
Jonathan Weathington, CEO of the 16-unit seafood restaurant franchise Shuckin’ Shack, is no stranger to the world of franchising. His first job was as a seasonal packager and customer service associate at PostNet, a national packaging and shipping franchise. Eventually, he moved to the franchisor side after meeting the Shuckin' Shack founders and being asked to join the team in 2014.
In terms of what he’s come to love most about the franchising industry, Weathington says it is all about the support. “No one rides alone,” he said. “Franchisees have someone as their partner in the business venture who has a proven model, marketing and operations systems and brand presence. Franchisors have budding, eager entrepreneurial-minded people who love a brand. want to see it grow and be a part of that growth.”
In this story
This story was originally published in 1851 Franchise on October 15, 2021. Burnaze summarizes and links to the original reporting.
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