Century 21 Shared Purpose Acquires Century 21 Bay Benjamin and Expands Its Strategic Presence in Northeast Queens

Under the leadership of Founder and Broker of Record Bobby Gellert, CENTURY 21 Shared Purpose has spent 22 years building its reputation as a trusted resource across the full spectrum of residential real estate, from single-family homes to vertical living. Gellert's 30-year career as an investor, operator, sponsor, and owner of unsold shares has provided him with rare, hands-on expertise in the cooperative and condominium market throughout New York City. The Bay Benjamin and Unique Realty teams share similar experience in vertical housing throughout Queens and the greater New York City market, while also maintaining a strong, well-established presence in single-family home sales across the region.

This acquisition represents a notable expansion since joining the CENTURY 21 network in 2022. Together, the three highly aligned real estate operations, each with its own deep roots in its respective community, can now focus on building a collaborative ecosystem that enhances service and operational scale across the market.

Beechhurst and Bayside, where the two Northeast Queens providers are based, are complementary residential hubs in overlapping markets, with shared referrals, comparable housing stock, and buyer demographics. By joining forces, CENTURY 21 Shared Purpose strengthens its presence across contiguous Northeast Queens markets, enhances operational efficiency, and establishes a coordinated presence in Astoria.

“My commitment to every agent who joins us is the same commitment I make to every client: I am all in,” said Gellert. “You will not be navigating this business alone. You will have a true operator in your corner, every step of the way.”

“We are going to take the time to do this right — working individually with every agent to align their business plan with our support structure, stabilize our foundation and then scale strategically,” added Gellert. “The future of CENTURY 21 Shared Purpose is not just about more offices or more agents. It is about more impact, more fulfillment, and more lives changed. We are just getting started.”

Leveraging the CENTURY 21 brand’s business-building tools and technology platform, agents affiliated with the combined brokerage will have access to an international referral network to complement their local expertise and community connections. They will also benefit from visibility gained by alignment with a national real estate brand.

Century 21 Shared Purpose is an independently owned and operated franchise affiliate of CENTURY 21 Real Estate LLC, franchisor of the CENTURY 21 brand. Built on a legacy of trust and client-first service, the 125,000-plus CENTURY 21 independent sales professionals in approximately 11,000 offices across 79 countries and territories are committed to guiding clients along every step of their real estate journey. The CENTURY 21 brand equips its system members with the industry-leading tools, resources, and marketing assets that help take their business to new heights.

Century 21 Real Estate websites include and which offer numerous resources to help answer specific consumer real estate needs.