The Gig Economy Enters Franchising

According to Mathieu Stevenson, CEO of Snagajob, the labor landscape is ever-changing, meaning franchises have begun to embrace gig workers.

“Plainly speaking, gig work is when independent workers provide on-demand services to a company for a temporary period of time,” he wrote. “Gig work is becoming increasingly popular among franchisees for many reasons, but mainly because it offers the flexibility workers now crave.”

Labor-related challenges have been a topic of discussion in the franchising space for over a year. Though labor shortages were raging on early in 2021, largely as a result of the pandemic, the issue has persisted.

Though embracing the gig economy is a great way for franchisees to mitigate the consequences of a labor shortage, companies are not immune to the scrutiny of gig-type hiring practices. Stevenson, however, says, “it’s a win-win for everyone.”