TL;DR
Penn Station East Coast Subs has added online ordering to its mobile app and website, providing a competitive advantage for franchisees. The feature integrates with the existing loyalty program and mobile app to enhance the customer experience.
Penn Station East Coast Subs is embracing technology in a new way. According to a recent article in Fast Casual , the brand has officially made online ordering available to customers through its website and mobile app. Guests can browse the menu, place orders and pay all within the confines of the online ordering feature.
"For Penn Station, the addition of ordering capabilities to our existing mobile application is a natural next step and provides our franchisees with a new competitive advantage. The feature integrates with our existing loyalty program and mobile app to further enhance our customer's experience," said presid ent Craig Dunaway.
The brand decided it was time to launch this option when it noticed that over half of orders are consumed off-site. While the app itself is not new, the online ordering feature is meant to offer a more convenient and flexible way for guests to order.
"We felt it more prudent to keep franchisees and customers excited and motivated with the changes and updates," said Dunaway.
In this story
This story was originally published in 1851 Franchise on March 26, 2018. Burnaze summarizes and links to the original reporting.
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