TL;DR
Edible eliminated delivery fees and added home delivery of fresh fruit and produce during the COVID-19 crisis. Edible Brands is the parent company of Edible, with over 1,100 locations worldwide.
“Even though large gatherings are not happening, we recognize that many smaller events and celebrations like birthdays and anniversaries are still going on,” said Edible President Cheikh Mboup. “We want to make it as easy as possible for people to continue celebrating special occasions, even during this stressful time.”
The ability to order fresh fruit and produce in bulk is designed to alleviate concerns in several areas.
“There are many people who are not able to go to their local supermarket, may be afraid to go out, or may have a loved-one somewhere who is sick or stuck at home. This will help alleviate those issues by allowing people to order fresh fruit and other produce and have it delivered directly to their home,” Mboup said.
Varieties of fruit and other produce available for delivery will vary from store to store depending on what is available in each market.
Free same-day delivery will be available for any orders place by 3 p.m. No timeframe has been set for how long these changes will be in place.
“Right now we are like everyone else,” Mboup said. “We are monitoring the situation, remaining flexible and doing what we can to help our friends and neighbors lead as normal a life as possible.”
Edible Brands is the parent company of Edible, the world's largest franchisor of stores offering all-natural fruit snacks, dipped treats and fresh fruit arrangements with more than 1,100 locations worldwide. Since its founding in 1999, the company has been recognized as an industry leader, ranking first in its category in Entrepreneur magazine's annual "Franchise 500," Entrepreneur's Top 40 of "Fastest Growing Franchises" and "America's Top Global Franchises" as well as being included among the "Inc. 5000" list of the fastest growing privately-held companies.
Edible fresh fruit arrangements, chocolate Dipped Fruit™ and fresh fruit smoothies can be ordered through any local Edible store or online at edible.com. Edible has franchise opportunities available in a number of key markets in the United States and Canada.
In this story
This story was originally published in Franchising.com on March 16, 2020. Burnaze summarizes and links to the original reporting.
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