REGYMEN Fitness Introduces New Recovery-Focused Companion Franchise Concept, KOUVE

Contrary to what many big box gyms and fitness clubs would have you believe, working “smarter” does not mean that you can cheat your exercise routine. You have to put in the sweat and hours. But working smarter does mean saving the necessary time to focus on recovery, which is the emphasis at KOUVE Wellness & Recovery Clinics.

Cutting-edge research in the field of exercise science has begun to underline the importance of customizing a fitness routine for the long-term. Most existing brands fail to provide ample time for recovery. That’s why the fitness experts behind boutique fitness studio concept REGYMEN Fitness have developed a unique, complementary franchise concept focused on wellness, recovery and injury prevention. This will set the stage for the brand to establish itself as the most exciting and innovative wellness and recovery facility on the market.

“Every fitness boutique is focused on fitness, but what does that mean to customers?” fitness industry expert and REGYMEN Fitness and KOUVE cofounder Edward ‘EK’ Navan asked. “For me, it means moving better and performing better in every aspect of life. It means more energy. By unleashing our team’s wellness and recovery concepts into the KOUVE offering, we’re providing an experience unmatched elsewhere in the industry.”

Dr. Allen Johnston will serve as Medical Director for KOUVE and work closely with Candice Wild, APRN, FNP-C. Dr.

Johnston has been practicing in the field of Orthopedics and Sports Medicine since 1985. He has also served as Chairman of the Louisiana Governors Council on Physical Fitness and Sports and was a U.S.

Weightlifting Team Physician. He has completed numerous marathons (Boston, NYC) and the Canadian Ironman Triathlon on his quest for a healthy lifestyle. Candice Wild APRN, FNP-C, has focused on wellness and anti-aging, including aesthetics, IV hydration therapy and hormone replacement.

Together, the two of them will oversee the modalities and treatments being provided by the medical staff at KOUVE Centers.

Among the modalities being offered by KOUVE are CRYOTHERAPY and localized cryo treatments which are capable of reducing inflammation, increasing flexibility and boosting hormone levels; RED LIGHT therapy, known also for its anti-inflammatory benefits in addition to relieving joint pain and improving complexion; DRY FLOAT therapy, which helps to relax the mind in an effort to better balance the demands of everyday life; and INFRARED SAUNAS which heat your body instead of the air to relieve muscle pain and improve speed of recovery from strength training.

Additionally, KOUVE will be offering Hyperbaric Oxygen Therapy (HBOT). These sessions have been widely used in the medical field to treat severe, life-threatening illnesses. Most recently, HBOT has started creeping into the wellness and recovery space.

From professional athletes to the serious minded, those concerned with their health have begun purchasing units for wide variety of home usages – but that can get expensive. Now, KOUVE will be making HBOT treatments accessible to everyone who is looking for the health benefits of the service but aren’t looking to spend a fortune and aren’t interested in going into a medical setting to do so.

KOUVE will also be offering a menu of vitamin and mineral enriched IV Infusions, HRT (hormone replacement therapy), CBD products, nutraceuticals, a medical grade skincare line and food intolerance testing.

“We want to change the scope of how the general public views exercise,” Navan said. “We’re constantly pummeled with messaging that exercise is something we have to do to maintain a healthy being, but we’re never taught to think about the ramifications that can come without a balanced training and recovery platform. Now, REGYMEN and KOUVE offer two means of keeping you healthy: Moving better and recovering appropriately.

Fitness is not how you look, it’s how you perform in the sport of everyday life. As more and more proven modalities to help our bodies recover emerge, we’ll be rolling them into our offering.”

The founders of REGYMEN take their role as an industry innovator seriously, evident through their commitment to research-based practices that aim to serve customers of every fitness level and recovery need. Their forthcoming wellness and recovery service offering through KOUVE further amplifies their commitment. The REGYMEN and KOUVE dual, complimentary offerings provide a comprehensive and alluring opportunity for anyone looking to join them in providing fitness, wellness and recovery centers across the country.

“Our KOUVE proposal to our members is, ‘We’re already helping you work, so now let us also help you heal—in turn, your workouts will become more beneficial,’” Navan said. “We want people to know it’s not about driving yourself into the ground; it’s also about letting your body heal and we’re infusing science and providing you that option in our studios.” Dr. Johnston added, “The best laid plans for working out often fail because of either boredom or injury. There is no way a REGYMEN member will ever become bored and KOUVE will be the first step toward wellness and injury prevention.”

A KOUVE franchise will provide existing REGYMEN franchisees an increased menu of services—and as a result, additional revenue streams to benefit from. Most of all, though, is the sense of fulfillment that comes with being on the cutting edge of an industry that is only poised to grow and providing one’s community with the means of becoming their healthiest, best selves.

“The boutique fitness industry is constantly evolving and EK is someone who has consistently been ahead of the curve,” said REGYMEN Fitness Director of Sales and Marketing Tatum Crews. “He can see what’s coming and has the unique ability to innovate, which is exactly what our team has done by offering the KOUVE recovery studios opportunity to existing REGYMEN franchise owners first.”

“This isn’t a doctor’s office and it is not a health spa. KOUVE is a hybrid that bridges the gap between the two by providing comfort and relaxation, health maintenance and injury prevention. It’s all about quality of life and REGYMEN and KOUVE cover it from A-Z.” said Dr. Johnston.