On The Border Receives Honor on Entrepreneur’s 2023 Franchise Top 500 List

The ranking achieved by On The Border highlights the successful growth made by the brand in the past year.

“We are honored to not only be recognized on Entrepreneur’s list, but to also be #1 in our category,” said Brian Shaughnessy, Vice President of Franchise at On The Border.

In Entrepreneur’s continuing effort to best understand and evaluate the ever-changing franchise marketplace, the company’s 44-year-old ranking formula continues to evolve as well. The editorial team researches and assesses several factors that go into the evaluation including costs and fees, size and growth, support, brand strength, and financial strength and stability. Each franchise is given a cumulative score based on an analysis of more than 150 data points, and the 500 franchises with the highest cumulative scores become the Franchise 500® in ranking order.

“The past year underscores the extraordinary opportunities that the franchise industry presents for entrepreneurs of all levels,” says Entrepreneur editor in chief Jason Feifer. “The companies named to our 44th annual Franchise 500 list represent some of the most innovative, creative, and trusted brands across many industries and highlight what it takes to build the kind of momentum that drives long-lasting success.”

Since opening its doors in 1982, On The Border has served authentic Tex Mex dishes and ice cold margaritas to communities throughout the country. The brand revamped its menu this past year, adding on items like Mexican Pizza and birria tacos, and seasonal specialties.

In the 44 years since its first release, the Franchise 500® list has become not only a competitive measure for franchisors, but also a primary research tool for those interested in franchising.