Abra Unveils Another Mile, Another Milestone Campaign

As Abra sets its sights on the next 40+ years, the new campaign goes beyond the mechanical aspect of vehicles. Abra recognizes that cars are witnesses to life's defining moments – from the excitement of the first car to the dependability of the last. Abra's dedication extends beyond repairing dents and scratches; it's about preserving life's memories on wheels. Each story and every memory fuels Abra's passion for excellence.

To kick off the campaign, Abra invites customers to participate in a special giveaway running through Wednesday, January 31, 2024. By visiting Abra online, customers have the chance to win one of five Apple® Watches. To enter, participants must share a significant milestone from their life, whether achieved or anticipated in 2024, along with their first and last name, email, and address. Entries will be accepted until Wednesday, January 31, 11:59 p.m. EST.

Each entry will be matched with a $1 contribution from Abra to the Cystic Fibrosis Foundation. Financial matching will max out 5,000 entries or $5,000 to the Cystic Fibrosis Foundation. If the maximum numbers of entries are not reached, Abra will still fulfill the $5,000 donation.

The Another Mile, Another Milestone campaign will incorporate radio, print, social media and digital advertising. The advertising campaign and contest elements are available on the Abra social media channels.

NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Open to legal residents who are of age of majority in the United States. Void where prohibited. Sweepstakes begins 1/15/24 and ends 1/31/24. Sponsor: Driven Brands Inc. d/b/a Abra Auto Body Repair of America, 440 S Church St #700, Charlotte, NC 28202.