LINE-X Taps Matt Labuda as President to Lead Brand’s Next Chapter

LINE-X has appointed Matt Labuda as President of LINE-X.

Labuda, who previously served as the brand’s VP of Marketing for 4 years, has a versatile professional background in franchising strategy, marketing development, commercial fleet expansion, vendor partnerships, and technology innovation. Before joining LINE-X, Labuda held key positions with automotive leader Driven Brands and nationwide fitness franchise Burn Boot Camp.

“I’m honored to step into the role of President. For more than 30 years, this brand has earned the trust of customers through innovation and unmatched durability. As we move forward, my priority is accelerating LINE-X’s growth and strengthening our presence across every market we serve,” Labuda said. “That work starts with our Franchisees. By aligning around a unified vision and giving our network the support and tools to grow, we’ll elevate the brand together and position LINE-X for an even stronger future.”

In discussion of the year ahead, the company described ongoing initiatives related to marketing strategy and operations.

“Our priority remains supporting our franchisees, strengthening the brand, and continuing to grow in a way that’s sustainable and intentional. Stepping into this role gives me the opportunity to accelerate that momentum,” Labuda said. “By staying aligned with our franchisees and sharpening our unified focus, we’ll continue strengthening LINE-X and building on the growth we’ve already set in motion.”