LINE-X's new national accounts leaders targeting fleets

X, a leader in vehicle upfitting and protective coatings, officially announced Tuesday the addition of Frank Petrane as Vice President of National Accounts and Steve Barletta as National Accounts Manager. The expansion of the national accounts team is designed to create more opportunities for LINE-X franchisees in the commercial fleet and upfitting space.

“LINE-X Fleet Solutions has become an increasingly important part of our long-term growth strategy, and adding experienced leaders like Frank and Steve allows us to continue to bring meaningful opportunities to our franchise partners,” said Matt Labuda, President of LINE-X. “Both bring deep expertise in fleet sales, customer relationships, and franchise operations, making them huge assets as we continue to grow our national accounts platform across the U.S. and Canada.”

Both Petrane and Barletta have experience in the specific niche of uncovering opportunities to expand commercial fleet business for auto services franchises. They’ll help LINE-X Fleet Solutions increase national accounts for the upfitting of vans and light- or medium-duty trucks and pass the work and revenue along to franchisees.

Prior to his appointment at LINE-X, Frank Petrane served as President at Maaco Franchising, where he oversaw a network of more than 380 franchise auto body shops. For eight years before that, he was Senior Vice President of Fleet at Driven Brands, which includes automotive services brands like Maaco, Meineke, and 1-800 Radiator & A/C.

“I’ve spent my career building programs that create value for both customers and franchisees, which makes LINE-X a great fit,” said Petrane. “The brand has already built an impressive foundation in fleet upfitting, and I’m looking forward to helping expand our partnerships and commercial capabilities across the network.”

Steve Barletta joins LINE-X having served as Commercial Fleet Sales Manager at Total Offroad and More for nearly two years. In his new role, he’ll focus on expanding both LINE-X’s customer and partner portfolios while also working internally to strengthen service delivery.

“LINE-X has built a strong reputation in the fleet and upfitting industry, and I’m excited to be a part of a team that’s continuing to grow and innovate,” said Barletta. “I’m passionate about building strong customer relationships and helping create value for franchisees across the network.”