TL;DR
Youth Athletes United, a parent company of youth sports brands, has doubled its revenue in three years by acquiring and rolling out franchise opportunities. The company currently stands at $47 million in system-wide revenue.
Youth Athletes United is acquiring brands to become a multi-youth sports powerhouse and offer its franchise partners variety and diversity. Having acquired and rolled out franchise opportunities for Little Rookies, JumpBunch, TGA Premier Sports, Amazing Athletes and Soccer Stars, the brand is continuing to grow its footprint and offerings. The company currently stands at $47 million in system-wide revenue.
Adam Geisler, the CEO of Youth Athletes United, says through these five verticals, families have the opportunity to nurture a child’s love of sports from the age of two through middle school. This structure sets Youth Athletes United apart from the competition and empowers life-long athletes.
“We’ve found new and unique ways to service curriculum and activities that haven’t been done before that allow us to meet families where they are rather than force them to meet at one singular location,” said Geisler. “So whether we’re doing private groups at people’s homes or we’re running classes inside of malls or at the local field, we look at how we can continue to provide more programming content to more kids to reach our million-kids-a-year goal for our business.”
Top growth markets for 2022 include several small markets and major cities, including Connecticut, Virginia, Maryland, Tennessee, Nevada and Texas.
In this story
This story was originally published in 1851 Franchise on August 30, 2022. Burnaze summarizes and links to the original reporting.
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