TL;DR
Zaxby's Signature Sandwich won the Best Fried Chicken Sandwich award at the Thrillist Fasties Awards, featuring a double hand-breaded fillet and three thick-sliced pickles. The award-winning sandwich has contributed to 20 percent higher sales since its nationwide launch in March.
Zaxby’s winning Signature Sandwich features a double hand-breaded fillet, with three thick-sliced, crinkle-cut pickles and is served on a buttery toasted, split-top potato bun with a choice of Zax Sauce or Spicy Zax Sauce.
“To win Best Fried Chicken Sandwich is not only a testament to the quality of the sandwich, but also to the people who have been involved in creating this amazing product,” said Joel Bulger, Zaxby’s CMO. “This award reflects the talented work of our employees and establishes what we at Zaxby’s already knew, that we have the best fried chicken sandwich among our competitors.”
The second-annual Fasties, hosted by Tim Chantarangsu and David So of Send Foodz, premiered on Tuesday, April 20. The show honored fast food and fast casual chains with awards in 17 categories such as Best Fried Chicken Sandwich, Best New Menu Item, and Chain of the Year. Zaxby’s famous crinkle fries were shortlisted for the Best Fries recognition and won the People’s Choice Award on Twitter in this category.
Zaxby’s launched its award-winning Signature Sandwich nationwide in March and is since experiencing 20 percent higher sales and positive reviews.
Zaxby’s recently joined forces with Goldman Sachs and is looking to continue to grow the brand profitably with its guest-focused approach and the entrepreneurial spirit of its founder and franchisees.
Zaxbys is a fast-growing QSR brand specializing in the highest quality chicken and sides. Established in 1990 in Statesboro, Georgia, the company pioneered the concept of serving chicken tenders as an entrée, a novel idea at the time.
In this story
This story was originally published in Franchising.com on April 21, 2021. Burnaze summarizes and links to the original reporting.
Read the full story at Franchising.comLiked this? Get the week's franchise news, explained
- Sunday 8 AM ET weekly + a monthly deep dive
- Sections picked for the industries you follow
- Every claim linked to its source. Free.
