Zaxby’s Fried Pickles Are Back - It’s The Sharable Nobody Wants To Share

Zaxby's brought back its fan-favorite Fried Pickles, a bite-sized, snackable side item available systemwide for a limited time only.

Read the original at Franchising.com
Zaxby’s Fried Pickles Are Back - It’s The Sharable Nobody Wants To Share

TL;DR

Zaxby's has brought back its fan-favorite Fried Pickles as a limited time offer, available systemwide as a stand-alone snack or add-on to its Signature Sandwich. The Fried Pickles are a bite-sized, snackable side item that can be paired with the brand's award-winning Signature Sandwich.

Athens, GA. - Zaxby’s is bringing back fan-favorite Fried Pickles. It’s a bite-sized, snackable, sharable, “take-anywhere-able” side item. Zaxby’s Fried Pickles are available systemwide as a stand-alone snack or as an add-on to complement Zaxby’s award-winning Signature Sandwich.

“Fried Pickles are a perennial favorite with our guests, and we can’t wait for you to try them with our Signature Sandwich,” said Zaxby’s CMO Joel Bulger. “They’re crispy and tender at the same time while that tasty dill pickle flavor cuts right through.”

Zaxby’s Fried Pickles are thin slices of dill pickles coated in cornmeal. The flavor and texture of the cornmeal is a nod to the brand’s Southern roots. The Sharable is served with Zaxby’s ranch sauce which is a proprietary blend of buttermilk, garlic, onion and vinegar. The Fried Pickles limited time offer (LTO) is available at participating restaurants while supplies last.

Zaxby’s serves fresh, prepared-at-order, hand-breaded Chicken Fingerz™ and wings made in a variety of nine sauces. The menu also features an impressive selection of Zalads and sandwiches along with complementary Shareables including Fried White Cheddar Bites and Spicy Fried Mushrooms, in addition to Fried Pickles.

Zaxby’s Signature Sandwich recently won the award for Best Fried Chicken Sandwich at the annual Fasties sponsored by Thrillist, the online media website dedicated to food, drink, travel and entertainment. The wildly popular Signature Sandwich features a double hand-breaded fillet, with three thick-sliced, crinkle-cut pickles and is served on a buttery toasted, split-top potato bun with a choice of Zax Sauce or Spicy Zax Sauce. Zaxby’s also took top honors for Best Fries in the Thrillist People’s Choice Award on Twitter.

“It’s hard to beat our famous Crinkle Fries which come with our Signature Sandwich meal,” Bulger added. “Probably best to get a side of Fried Pickles with that meal, while they last.”

Zaxbys is a fast-growing QSR brand specializing in the highest quality chicken and sides. Established in 1990 in Statesboro, Georgia, the company pioneered the concept of serving chicken tenders as an entrée, a novel idea at the time.

In this story

This story was originally published in Franchising.com on May 11, 2021. Burnaze summarizes and links to the original reporting.

Read the full story at Franchising.com

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