Slim Chickens Expands With Third Location in New Mexico

Slim Chickens announced today its new restaurant opening in Rio Rancho, New Mexico located at 1909 Wellspring Ave, 87124.

Read the original at Franchising.com
Slim Chickens Expands With Third Location in New Mexico

TL;DR

Slim Chickens has opened a new restaurant in Rio Rancho, New Mexico, its third location in the state, in partnership with multi-unit operator Desert Slims. The new location is part of Slim Chickens' expansion in the better-chicken segment, offering high-quality food and southern hospitality.

Slim Chickens announced today its new restaurant opening in Rio Rancho, New Mexico located at 1909 Wellspring Ave, 87124. Spearheaded by established multi-unit operator, Desert Slims, this is the group’s second Slims opening.

“Our new location in Rio Rancho is a big milestone for us and our partnership with Desert Slims as we share our southern hospitality and quality cooked-to-order chicken tenders with more residents in New Mexico,” said Jackie Lobdell, vice president of franchise development at Slim Chickens. “With this being the third location in the state, we are thrilled to see how Desert Slims continues to grow our reputation.”

Slim Chickens offers high-quality food and 17 house-made dipping sauces, allowing customers to enjoy a different flavor profile with each visit. Its menu is broader than many in the segment, offering chicken tenders, fresh salads, sandwiches, chicken and waffles, chicken wings, and unique side items.

“We are thrilled to introduce our southern atmosphere and cooked-to-order chicken tenders to the residents of Rio Rancho,” said Sam Rothschild, CMO of Slim Chickens. “We are so thankful for operators like Desert Slims who are dedicated to sharing our southern hospitality and cooked-to-order chicken tenders with more members of the community.”

Slim Chickens is a fast-casual brand in the better-chicken segment, built to scale across markets with flexible formats. Its diverse menu, cooked-to-order quality, and Southern hospitality continue to drive strong growth.

In this story

This story was originally published in Franchising.com on January 3, 2024. Burnaze summarizes and links to the original reporting.

Read the full story at Franchising.com

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