TL;DR
Chipotle is bringing back its annual Boorito deal this Halloween, offering a burrito, bowl, tacos, or salad for $4 with a costume. Fans can redeem the deal in-store or through the brand's mobile app or website with the promo code: BOORITO.
Chipotle is bringing back its annual Boorito deal this Halloween. According to a recent article in QSR Magazine, this means that fans who arrive in costume after 3 p.m. on October 31st can enjoy a burrito, bowl tacos or a salad for only $4. The deal can also be redeemed through the brand’s mobile app or website when users enter in the promo code: BOORITO.
"Boorito is a longstanding Chipotle tradition that's beloved by our fans. We love contributing to the Halloween spirit and seeing our customers show off their fun, creative costumes to celebrate Halloween and enjoy some of their favorite food," said Christ Brandt, CMO.
In addition to the promotion, the brand is also seeking out the top costumes from fans. Those who tag their photos in costume at Chipotle on Instagram will be entered to win free burritos for a year.
In this story
This story was originally published in 1851 Franchise on October 19, 2018. Burnaze summarizes and links to the original reporting.
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